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Responding Can Be Easy-Don't Make It Difficult.

Sometimes communication is difficult.

  • Are you staying on brand?

  • Do multiple people have to approve?

  • How long will this “piece” be available to your customers, clients, and the public?

Sometimes it is easy. It is responsible. It is kind.

I am talking about acknowledgement. We can all agree that people are busy. But you can be busy and polite at the same time.

  • For phone calls: Ask people not to leave a message but to email or text you with their request.

  • For texts: Create a shortcut to a short phase. “Thanks for your text. I will get back to you as soon as I can.

  • For emails: Set up multiple signatures so that you can quickly reply with one quick step. Here is mine. This acknowledges receipt and sets expectations.

The bottom line: if you don’t acknowledge and respond to your customers or clients, they can find someone else who will.

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