Responding Can Be Easy-Don't Make It Difficult.
Sometimes communication is difficult.
Are you staying on brand?
Do multiple people have to approve?
How long will this “piece” be available to your customers, clients, and the public?
Sometimes it is easy. It is responsible. It is kind.
I am talking about acknowledgement. We can all agree that people are busy. But you can be busy and polite at the same time.
For phone calls: Ask people not to leave a message but to email or text you with their request.
For texts: Create a shortcut to a short phase. “Thanks for your text. I will get back to you as soon as I can.
For emails: Set up multiple signatures so that you can quickly reply with one quick step. Here is mine. This acknowledges receipt and sets expectations.
The bottom line: if you don’t acknowledge and respond to your customers or clients, they can find someone else who will.